I did the direct mail by 7 X 5, with bleed, and 2 sided.
My target audiences are who love dogs or cats.
Call the action is the pet store was 5 years anniversary celebrates, so just make love dogs or cats' people go to store and use the coupon to shopping. (sale supplies on 25 %).
I used as many technical elements such as, full color, full bleed, and crop background of images for each supplies.
I just did the 17 X11 to proof the direct mail, the proof cost $ .64¢